CCP Games has raised $20 million in new funding to promote the release of Dust 514 on the PS3. The plan is to not try and take on franchises like Call of Duty and Battlefield directly, instead taking a long-term approach to its marketing campaign.
CCP noted that both Dust and Eve Online fit with the company’s strategy of building games where “the players become the content in the end” instead of some finite amount of story content. The company doesn’t have any immediate plans to go public, but CMO David Reid says the money “allows us is to do some of the things you need to do for IPO preparedness,” such as building greater redundancy into its computer systems, so that it’s ready to go public when and if the time is right.
Source: Techcrunch
