Virtue announced today that they have acquired the San Francisco-based GamesThatGive. The two companies share a focus on charitable activities through branded-gaming experiences.
A key goal for Vitrue this year is to provide our customers with the most robust and innovative platform for social marketing, whether through partnerships, integrations, or new acquisitions, said Reggie Bradford, founder and CEO of Vitrue. We’ve seen great results from incorporating elements of charity and gaming into brands social campaigns. With this acquisition of GamesThatGive, a company that has developed a successful, smart platform, we are now offering both the gaming and charitable elements through our platform to continue to help brands reach and engage with their target audiences in new and effective ways.
Virtue will now have extra gaming functionality in their leading social marketing platform Virtue SRM. Brands can now create their own fully custom games that add extra touch points and build goodwill while supporting worthy causes.
Charitable game mechanics are a new way to motivate Facebook fans to play while giving brands a truly unique and charitable manner to engage with their fan base, said Adam Archer, co-founder and CEO of GamesThatGive. Our gaming solutions allow brands to drive fans to their Facebook pages and increase user retention and brand affinity. We give brands a platform to showcase and raise funds for their charities through engaging gaming experiences for Facebook fans.
Virtue has worked with a number of clients that cross-over with GamesThatGive including Pepsi and Domino s. GamesThatGive has an impressive hit-list of clients that include MasterCard, Dial Soap, Quaker, Dockers, UNICEF and Propel.
Domino s puts a priority on reaching and building real social relationships with the millions of people that are on Facebook and other emerging social networks, said Russell Weiner, Chief Marketing Officer, Domino s Pizza, a Vitrue and GamesThatGive client. But there are also millions of people playing games for free online every day and we ll certainly jump at the chance to put our product in front of them and demonstrate our commitment to the community at the same time. As a partner of both Vitrue and GamesThatGive, we can easily manage our entire social presence in one place, and not only acquire and engage with fans in ongoing, innovative ways but also tie-in our charitable foundations in a seamless manner.
It s been a great experience working with GamesThatGive, explains Chris Jackman, Senior Manager of Dockers Digital Marketing. Not only were we able to support a charitable organization of our choosing, but it helped us lower our fan acquisition costs. Additionally, total traffic to our Facebook page increased helped by the fact that 65 percent of the game visits are from returning players. We’ve also found that the players tend to be engaged with our page posting and commenting no doubt spurred by the fact that the players average over 40 minutes per visit.
