Conan O’Brien has been an accessory to late night television for nearly two decades and the goofy red-haired comic is a hero to nerds everywhere. It should come as no surprise that Microsoft was in talks to bring Coco to Xbox Live, but some vagueness over the fine details meant it never advanced much beyond the rudimentary stages.

“The Xbox thing – a lot of the conversations were ‘well, it’s a show, but it’s not a show and there are no breaks, but maybe there are breaks and it’s not 60 minutes, it’s this’ and nobody really knew what it was,” said Jeff Ross, executive producer of Conan. “So it was really going to be a leap of faith to jump in with these guys and figure something out which we didn’t know. Plus there were 100 people who were out of jobs and that didn’t bode well for that.”

Still, they left impressed by Microsoft’s ambitions and knew that the Internet was huge in increasing awareness about shows. “It was interesting to sit and look at it and say, ‘it would be great to be involved in this,’ but at the end of the day, we had some eventual television offers and we basically shied away from the other,” said Ross. “But we knew we had to be involved in the technology side. We knew we had to be involved in the Internet no matter what we did.”

“You meet with these guys and they show you all this stuff that they’re developing and it’s mind blowing,” he added. “I think it’s coming and it’s big. It’s just that we weren’t in a position at that point to figure out what it was.”

Source: Gamasutra