Dante’s Inferno is one of EA s biggest releases this year, and one of their new IPs that borrows an awful lot from the likes of God of War.

The Hell-themed game has had its share of marketing stunts as well, like giving away booth babes ( Dinner, booty, more. ) at San Diego Comic Con.  So their latest is tame in comparison.

EA is partnering with Gamestop to offer a devilish $6.66 off the game if you pre-order today.  Retail price is $59.99, so the savings is nice for gamers while giving a cheeky nod to the game’s theme.