Direct2Drive has announced that they are expanding their digital PC rentals to Europe. The system lets users download and play a game for five hours before they are asked to pay for the full version.
“Being able to try before you buy was the biggest request from Direct2Drive customers,” said Direct2Drive’s head of international digital distribution Paul Herron. “We re currently trialling the software in the U.S. As this is proving to be successful, we re now in the process of securing content for a U.K. and European launch. Publishers are positive and gamers love the service, with the conversion from rental to purchase remaining extremely high.”
