Disney head Bob Iger says his company is developing casual games, digital books and other entertainment apps for Apple iPad, calling the device a potential game changer for new forms of content. LA Times reports on Iger s comments made on a Disney earnings call this week. Iger cited Disney property ESPN’s iPhone app ScoreCenter as an example of how iPad provides a platform for rich content, saying an enhanced version of the real-time sports score utility for iPad could make the scores come to life. He made a similar reference to another hot Disney IP, ABC’s “Lost,” saying viewers could do much more than just watch an episode of the show if they were using an iPad. Iger said Disney Publishing Group is looking at multimedia enhanced digital books for the device, but gave no details on what specific IP or other types of content such as games were being developed. Read more at LA Times.
Disney Sees Potential In iPad
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