Doodle Jump is the best selling iPhone game of all time and Universal Pictures is looking to leverage that. The movie studio has signed an agreement with developer Lima Sky to cross-promote the app in promotions for the upcoming live action/computer-animated comedy, Hop.

Doodle Jump will get a free software update that will allow users to play a secret Easter level within the game and play as Hop s leading character. This is quite remarkable for brothers Igor and and Marko Pusenjak, who created the app 18 months ago and have seen over 8.5 million iPhone users download the game.

Source: VentureBeat