Reports are that CBS has won a bidding war for the pilot of a primetime gameshow based on the mobile game Draw Something. The project, put together by Sony Pictures Television, Ryan Seacrest Prods. and Embassy Row, is likely to be fast-tracked on the network.
The gameshow will have both everyday people and celebrities play the game for cash in front of a studio audience. The hope is that the audience at home will be able to participate in some way and win prizes by competing with the people playing on the show.
Zynga recently partnered with Ford and Telemundo for unscripted series Great Escapes, which included product integrations for Ford vehicles and Zynga games.
Source: Variety
