Facebook’s mobile strategy revolves around the massive iOS and Android smart phone user base, but now the social net has revealed that their app for ‘dumb phones’ has reached more than 100 million people worldwide. Facebook’s Every Phone app designed for use with feature phones, which have low computing power and usually run native operating systems, is now on more than 3,000 different types of devices. Its functions include access to news feed, photo uploads, and messaging.
While the app is only reaching less than 10 percent of Facebook’s 1.1 billion users, it’s enough of an audience that Facebook recently announced ads are appearing on it. The app is most popular in India, Turkey and Indonesia and other developing countries.
Source: Mashable
