A pair of Dutch women were at Johannesburg Magistrates Court to answer for charges of ambush marketing at a World Cup match. Over 30 women from the Netherlands appeared in orange mini-dresses paid for by a brewery company, eventually leading to these two being prosecuted under the Contravention of Merchandise Marks Act, saying that a company benefited from an event without paying for advertising.
“We view ambush marketing in a very serious light and we urge people not to embark on these ambush campaigns,” police said in a statement.
While South Africa still hasn’t gotten its human trafficking laws in order, it’s good to see they’re keeping everyone safe from “ambush marketing.”
Source: AP {link no longer active}
