Electronic Arts has launched a series of events to commemorate the release of Madden NFL 11 this week. Among these were a Mardi Gras-themed event in New Orleans, entitled Madden Gras, and a $100,000 donation to the National Wildlife Federation to assist in the Gulf Coast oil spill relief and wetlands restoration efforts. There was also the Madden NFL 11 Pigskin Pro-Am airing on NBC, and a behind-the-scenes show chronicling the Making of Madden NFL airing on NFL Network.
New Orleans is the perfect setting for Madden NFL fans to celebrate one of the most anticipated gaming events of the year in the launch of Madden NFL 11 and we’re honored to give back to the region through this donation to the National Wildlife Federation, said Tom Goedde, Vice President of Marketing for EA Sports. The integrated marketing campaign brings Madden to the People via dozens of touch points, leveraging the strength of a break-through feature set and the cultural significance of this franchise.
