Electronic Arts has announced that they are planning to launch five new social games based upon EA brands in the next fiscal year. EA CEO John Riccitiello said that he would not reveal many details about the titles before they launch.
“We have to deal with the reality that, I won’t call it copying, but mimicry is common in this industry, and fast iteration and mimicry is something we have to guard against, so we don’t put out a lot of information on the individual titles,” explained Riccitiello.
