Electronic Arts has a long history and many of its best know IP are laying fallow right now. EA Labels president Frank Gibeau is aware of the following some of these classic franchises have, and is actively looking to revisit them.
“We do have a couple of old franchises that we’re looking at right now… re-imagining them and bringing them back,” said Gibeau. “We’ve got 25 years of good IPs and I’ve worked on a few of them in my career like Road Rash and the Strike series. So I have a strong affinity for a lot of the things we’ve done in the past. We kind of have a rule which is you’ve got to have a really good reason to bring something back – What can you do to it that makes it fresh and brings something new to the equation of the franchise ”
“Like basically what we did with Medal of Honor when we brought it back; we looked at going after more modern themes… the war that’s happening now as opposed to a historical war. That was the reason we brought Medal of Honor back,” he added. “But when we look at Road Rash, the Strike series or some of these other franchises we really challenge ourselves. We can’t just put them on new tech with the same gameplay from ten years ago, we’ve got to have something new. That’s the typical challenge that we have.”
Source: CVG {link no longer active}
