Social gaming is going through a transition right now and mobile appears to be on the rise. President of EA Labels Frank Gibeau understands this trend, saying that EA will be prepared for this change and will be equally ready for the new consoles from Microsoft and Sony.
“My sense is that mobile is pulling a lot of gamers off social and mobile is booming right now. Whether its tablets or smartphones – Android and iOS are clearly the two leaders there. We’re a big player there we’re number one in terms of market share,” said Gibeau. “We’re pivoting hard toward mobile because it is the fastest-growing segment of the interactive games business right now and it’s certainly probably pulling most of the activity off social, and that’s why you see the flattening in social right now – and frankly where the problem is that Zynga’s encountering.”
‘”Transition is our friend’ is the saying we have at EA, because it gives you a chance to reset everything. And we’ve done enough transitions in this business that we know what we’re doing, and we’re going to go after this one in a big way,” he added. “It’s a time where you see new companies emerge as leaders, and traditional companies fall away.”
Source: Bloomberg
