EA Sports head Peter Moore has said his division is already looking into creating 3D content for PlayStation 3, and that sports games will be key to driving adoption of the technology. Talking to CVG, Moore likened the trajectory that 3DTV adoption will follow to HDTV, which he said sports had played a big part in helping showcase. He called it no coincidence that sports programming such as ESPN s 3D network and matches from this summer’s FIFA World Cup have been among the earliest 3D content announced. Moore said that EA Sports is absolutely looking to create 3D games. He also pointed out that it’s important to develop games specifically with the 3D experience in mind, citing James Cameron’s Avatar as exemplary of that approach for 3D film.


Read more at CVG.