Electronic Arts has previously stated that they’re bullish on 3D games. However, now EA CEO John Riccitiello isn’t that optimistic in 3D, instead turning to other areas.
“We have not seen a big uptake [in 3D gaming],” said Riccitiello. “We have not seen a big uptake in 3D TVs in the home [either]. We are not here trying to drive a market. We are here to react to what customers want.
Noting the positive returns from mobile, social and online gaming, he added, “We see really high returns in these markets and very poor returns focusing on 3D, so we are allocating our resources toward new innovations.
Source: VentureBeat
