Recently, some have publicly come out and questioned the long term prospects for the anticipated MMO title Star Wars: The Old Republic. Still, Electronic Arts CFO Eric Brown has argued that profitability will not be so hard.
“Our assumptions for break-even and profitability are not seven-digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels,” said Brown at the UBS Annual Media and Communications Conference. “The key thing here is to really perfect the product. We re shooting for an extremely high quality game experience. We view this as a ten-year opportunity.”
Source: MCV
