EA Sports is moving forward with this month s launch of Tiger Woods PGA Tour Online, reports Reuters. In doing so, the publisher is showing it intends to stick with the troubled golfer s brand name for its golf videogames. Since Woods exposed problems in his personal life last November, brands such as Gatorade and AT&T have distanced themselves by cancelling large endorsement deals. EA is among major brands such as Nike and Upper Deck that for now are maintaining their relationships with the athlete. EA Sports head Peter Moore announced the game s coming launch on a company blog site, adding that EA’s connection to Tiger has always been rooted in golf. EA began using the Tiger Woods brand in 1997. The new game also marks the franchises move into free-to-play, micro-payment supported online gaming. Read more at Reuters.
EA To Tee Off Tiger Woods Online This Month
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