Activision and Infinity Ward had an off-the-wall, and perhaps not thoroughly thought out, viral video about overzealous grenade use in Modern Warfare 2. The game makers ultimately pulled the video after complaints about its not-so-subtle moniker. Now EA and DICE have opted to go there for Battlefield: Bad Company 2, perhaps swinging for a double by elevating their own war shooter while reminding players of the tasteless approach their rival took. Check it out at YouTube.
EA Viral ‘F.R.A.G.S.’ A Rival
Recommended For You
Coachella Recap: Navigating The Influencer-Earned Media Mess
Earned media can be a complex topic, especially for brands that grow with audience engagement. If…
How Max’s ‘Succession’ Won Earned Media And Boosted Its Ad-Supported Tier
Since its debut in 2018, Max’s drama series “Succession” has been one of the most-covered television…
Marketers See Retail Media As 2023’s Most Effective Digital Channel
While only 22 percent of American digital advertisers used retail media as a part of their…