Writing for MarketWatch, Dan Gallagher dissects EA s now much-touted moves to turn around its businesses by getting aggressive about online games and digital distribution. Gallagher provides plenty of financials behind the company’s strategy, and he talks to industry pundits on whether the opportunities in the space are big business, as defined by EA COO John Schappert, or characterized by unproven business models, as voiced by EA rival Activision’s chief Robert Kotick.
Read the article at MarketWatch {link no longer active}.
