Electronic Arts has announced that they will be streamlining their marketing team. In particular, the core marketing functions have been consolidated under COO Peter Moore.
“The combined group will bring together our Label marketing teams, Global Acquisition Marketing and Marketing Analytics into one multi-talented team under Todd Sitrin’s leadership,” wrote Electronic Arts executive chairman Larry Probst. “The development and marketing teams will continue to work as cohesive units, driving clear and consistent messaging and consumer engagement for each of our franchises.”
Source: TechCrunch
