The Entertainment and Leisure Software Publishers Association, the leading British trade organization for the game industry, is renaming itself the UK Interactive Entertainment Association. Edge-Online reports that the more than 20 year old organization, better known as ELSPA, voted for the change at an Extraordinary General Meeting. The body’s board said the change was made for an “evolving and expanding” industry as well as to encompass the new areas of activity that will be undertaken. Edge-Online says the organization is hoping to fully rebrand itself before this summer. Read more at Edge-Online.
ELSPA Approves Name Change
Recommended For You
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
Here Come The Zoomers: 16 To 24-Year-Olds Are Always Connected And Streaming
A recent report by GWI shows that today’s 16 to 24-year-olds are a lot like The…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…