The World Cup is going to be the biggest sporting event worldwide this year, and ESPN is making sure that audiences in the U.S. pay attention as well. The sports network recently held an event where they said they will promote the World Cup more than anything else they’ve done in the past.
“This will be a watershed moment because the commitment we are putting towards the presentation of this World Cup is unprecedented,” Seth Ader, ESPN senior director of sports marketing. “We know we’ll do well. We’ll improve on where we have been in the past. But the sky is the limit.”
Source: The Hollywood Reporter
