Facebook officially unveiled their Actions feature at at private event. This is of particular import to marketers, since it will put products in the context of how people own and interact with them and provide data that will be invaluable to brands.
More than 60 partners are working with Facebook to create and roll out Actions for this the initial launch, including brands in food, fitness and travel. This also includes to major social developers in Zynga (Words With Friends, CastleVille) and Wooga (Diamond Dash, Bubble Island).
Source: venturebeat.com
