Facbeook is looking to modify its privacy settings to make them simpler for users to understand, dividing things into categories like everyone, friends of friends or just friends. This comes after days of sharp criticism, particularly from Europe.

“There is a fundamental revision going on about the company’s approach to privacy,” said Simon Davies of Privacy International to Telegraph.co.uk.

For his part, Facebook CEO Mark Zuckerberg issued an email to a tech blogger where he seemed contrite about the concerns users had.

We’ve been listening to all the feedback and have been trying to distill it down to the key things we need to improve. I’d like to show an improved product rather than just talk about things we might do. We’re going to be ready to start talking about some of the new things we’ve built this week. I want to make sure we get this stuff right this time, wrote Zuckerberg. I know we’ve made a bunch of mistakes, but my hope at the end of this is that the service ends up in a better place and that people understand that our intentions are in the right place and we respond to the feedback from the people we serve.