Electronic Arts has announced that they are launching SimCity Social. This follows the release of Sims Social, which is the publisher’s most popular social game.

“We have high aspirations and high hopes for this one,” said Jami Laes, VP of Global Studios for Playfish, EA’s social games studios.

The game challenges players to act as a virtual mayor, constructing roads, buildings and streets from the ground up to make a city. Unlike other versions of the game, players will get to collaborate with friends, deciding to either build a friendly relationship with another city or a rivalry that might result in natural disasters.

An example given was inviting a friend to dinner and possibly throwing up all over the table. Another example was sending a seagull to defecate over your the city rooftops of another player.

“It’s suitable for the platform,” said Laes. “It’s rewarding and fun and surprising.”

Source: All Things D