One of Facebook’s oldest ways to make money, the Gift Shop, is shutting down. The Facebook Gift Shop is closing on August 1 so the company can focus instead on improving other products.
Closing the Gift Shop may disappoint many of the people who have given millions of gifts, but we made the decision after careful thought about where we need to focus our product development efforts, said Jared Morgenstern. We’ll be able to focus more on improving and enhancing products and features that people use every day, such as Photos, News Feed, Inbox, games, comments, the ‘Like’ button and the Wall.
While the ability to give gifts will be gone, I am proud of the impact gifts have had on Facebook. Out of the Gift Shop’s ‘gift credits’ came the virtual currency, Facebook Credits, that now makes it easier for people to buy premium items across the many games and applications on Facebook. So while we’re returning one gift, we’re replacing it with another, one that will be used to improve the experience of even more people on Facebook, concluded Morgenstern.
Source: blog.facebook.com
