According to comScore, U.S. users spent an average of 441 minutes, or 7 hours and 21 minutes, accessing Facebook in March. This is compared to compared with 391 minutes, 6 hours and 31 minutes, who accessed via computer.
The company acknowledged these issues, stating that the company has not properly monetized mobile users. “If users increasingly access mobile products as a substitute for access through personal computers and if we are unable to successfully implement monetization strategies for our mobile users,” the company writes in its filing documents, “our financial performance and ability to grow revenue would be negatively affected.”
comScore’s Mobile Metrix 2.0 report also stated that Facebook commands the largest share of smartphone users’ time. The next-most popular services were Foursquare with 146 minutes; microblogging service Twitter with 114 minutes and blogging-service Tumblr with 68 minutes.
Facebook generally has users on for longer because it takes longer to read, respond and post updates than most other services. Michael Pachter of Wedbush Securities notes that “It doesn’t take that long to tweet.”
comScore estimates that Facebook has about 158.9 million unique U.S. visitors who access the site on computers and 78 million who access it via mobile phones. There is significant overlap between the two groups.
Source: Reuters
