Author Paul Chaney wants to make sure businesses aren’t just skimming Facebook when it comes to using it as a marketing tool. Writing for MarketingProfs, Chaney offers an excerpt from his upcoming book on social media outlining Facebook tools that are essentially marketing facilitators. There is a bit of a primer here for the uninitiated, with Chaney pointing out the important places to have a presence within the network. He also offers descriptions and advice on how marketers can take advantage of deeper features, such as creating branded apps, connecting their brand profiles across social nets with Facebook Connect, and using the trend spotter tool Lexicon.


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