Square Enix has announced that it has a promotional partnership with the 2010 NBA All-Star Game for Final Fantasy XIII.   The partnership pits the game as a major sponsor of pregame festivities during the NBA All-Star Jam Session.  As part of the promotion, Final Fantasy XIII is the presenting partner of the event’s annual All-Star Celebrity Game featuring entertainment stars and former athletes.  The videogame will have center court presence during the game as well as exposure through ESPN’s TV coverage.  The sponsorship also includes an area at the NBA All-Star event where visitors will have a chance to play preview versions of the game.  The NBA All-Star Celebrity Game takes place Friday, Feb. 12.  Read more in the press release posted at PlanetXbox360.