Writing for Fast Company, product designer Rob Tannen lists three high-tech gadgets that can facilitate consumer behavior research. None of the devices are designed specifically for use in focus tests. Rather, Tannen has pinpointed these off-the-shelf products as gadgets that help boost accuracy and efficiency in the cumbersome and error-prone process of collecting consumer test data. He sees each gadget as facilitating one of three major areas of data collection: verbal, visual and movement.
Read more at FastCompany {link no longer active}.
