Streaming services like Gaikai can offer trials of full games to users almost instantly, making the old method of downloading a demo seem very inconvenient by contrast. Gaikai founder David Perry thinks that this will make the whole gaming industry go free-to-play.
“If we can place the gamer first, every game must be free-to-play, so we are fundamentally pushing the whole game industry to go free-to-play. They haven’t quite caught that yet, but that’s actually what’s occurred,” said Perry. “[Publishers] have no choice; it is the future. Effectively, all the games that don’t have demos right now Gaikai is able to make free-to-play. We have this slogan: ‘Play it; if you like, share it with all your friends and tell them this is really cool. If you love it, then pay for it’.”
Source: IndustryGamers {link no longer active}
