The Game Connection Marketing Awards were announced, and Ubisoft was the top winner, with three different awards for two different campaigns; two for Just Dance 3, the other for Assassin’s Creed III. Also a multiple winner was NCsoft for their work on Guild Wars 2; Ayzenberg collaborated on the game’s branding and print campaigns.

The full list of winners follow:

  • Best Marketing Team of the Year
  • Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft)
  • Best Broadcast Campaign
  • Sid Lee Paris – “Rise”: European trailer for Assassin’s Creed III (Ubisoft)
  • Best Digital Campaign
  • NCsoft – branded online campaign for Guild Wars 2 (NCsoft)
  • Best Experiential Marketing
  • TBWA\Brussels – train station football stadium for PS Vita (Sony Computer Entertainment)
  • Best Mobile Campaign
  • Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft)
  • Best PR Campaign
  • Wargaming.net – western Europe campaign for World of Warplanes (Wargaming.net)
  • Best Print Campaign
  • NCsoft – European campaign for Guild Wars 2 (NCsoft)
  • Best Social Media Strategy
  • neoco – European graffiti campaign for Borderlands 2 (2K Games)