The Game Connection Marketing Awards were announced, and Ubisoft was the top winner, with three different awards for two different campaigns; two for Just Dance 3, the other for Assassin’s Creed III. Also a multiple winner was NCsoft for their work on Guild Wars 2; Ayzenberg collaborated on the game’s branding and print campaigns.
The full list of winners follow:
- Best Marketing Team of the Year
- Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft)
- Best Broadcast Campaign
- Sid Lee Paris – “Rise”: European trailer for Assassin’s Creed III (Ubisoft)
- Best Digital Campaign
- NCsoft – branded online campaign for Guild Wars 2 (NCsoft)
- Best Experiential Marketing
- TBWA\Brussels – train station football stadium for PS Vita (Sony Computer Entertainment)
- Best Mobile Campaign
- Crispin Porter + Bogusky – “Autodance” smartphone app for Just Dance 3 (Ubisoft)
- Best PR Campaign
- Wargaming.net – western Europe campaign for World of Warplanes (Wargaming.net)
- Best Print Campaign
- NCsoft – European campaign for Guild Wars 2 (NCsoft)
- Best Social Media Strategy
- neoco – European graffiti campaign for Borderlands 2 (2K Games)