The AAA gaming industry is driven by large marketing budgets and flashy graphics. However, Assassin’s Creed creative director Alex Hutchinson thinks if games don’t entertain and take an artistic approach, they will simply be outdated.
“We think about this as a kind of cancerous growth,” said Hutchinson. “I think that will leave the triple-A blockbusters as nothing more than the last of the dinosaurs.”
He also said that games shouldn’t just be focused on analytics and making money. “In my mind video games need to have the goal of educating people, entertaining people, or at least being artistic,” he said. “If you’re not pushing any of these things, then I think we’re in for a rough patch.”
Source: Develop
