JB Smoove, comic and co-star in HBO’s Curb Your Enthusiasm, stars in a viral video for Carl’s Jr. that compares Big Carl burgers to McDonald’s Big Mac.

Smoove pulls no punches in the comparison, going so far as to print out comparison photos and ragging on Big Mac for its filler bun in the middle, less beef and more.

Remember when video game commercials were this confrontational (Sega does what Nintendon’t)