Writing for Mashable, Christina Warren recaps the role social media marketing may have played in boosting viewership for this year’s Grammy Awards. This year’s show had a 35 percent increase in viewership compared to 2009, and its best viewership since 2004. She links to a story she posted prior to the show outlining social media efforts put in place by Grammy organizer the Recording Academy. She then briefly breaks down results that may have helped boost this year’s audience.
Read the article at Mashable. Note that Warren also discloses that Mashable had been part of a Grammy-related panel discussing social media s role in music marketing.