Rumors are swirling that Google is close to buying the messaging application “WhatsApp” for $1 billion. Talks have been reportedly been happening since late last year and are close to being concluded.

WhatsApp Messenger enables users to share text messages, voice notes and photos with contacts across the globe without international messaging fees. Instead of using ads, the company has been selling the iPhone App for $0.99 while billing Android, BlackBerry and Windows Phone users $0.99 per year after a one-year free trial period; WhatsApp users across all mobile platforms now transmit roughly 17 billion messages daily

Many believe that Google wants to unify its messaging and chat options like including Google Talk, Google+ Messenger, Hangout and Drive Chat into a single service and WhatsApp may be the method to do so.

Source: FierceMobileContent.com