The social networking site Google+ launched last week, heralding the search giant’s latest attempt to enter the social space. One instance is while the contract with Twitter has expired to display live feeds, expect to soon see Google +’s live feed displayed alongside search results.
Google has said that their social network is not ready to support brand pages or profiles yet, writes Ilie Mitaru. Obviously, if it wants a chance to compete with the likes of Facebook, the company will have to offer brands a compelling profile or page to communicate with their followers. What kind of platform Google+ intends to offer brands is yet to seen.
There also isn’t a way for users to claim an URL within Google+ yet. The way that Sparks works (Google+’s personalized content aggregate) is also a bit of a mystery and will no doubt benefit those who can get to the top of those pages; posts from the site will also carry SEO weight.
If there is one main takeaway of the implications Google+ has on SEO however, it is that real users, not keyword-and-link-seeking robots, will increasingly rank and share content. A recent study highlighted the fact that Facebook usage is actually usurping time spent on the search-based internet, notes Mitaru. Without a doubt, Google+, with its built-in content aggregators through Sparks, will take us one step further to understanding the Internet not as centered around content, but around relationships.
Source: PC World
