For a long time, Internet search has been about keywords and finding the sites that best match the queries. Google is looking to change the way we surf with Knowledge Graph.
“Take a query like [taj mahal]. For more than four decades, search has essentially been about matching keywords to queries. To a search engine the words [taj mahal] have been just that—two words,” wrote Amit Singhal, SVP, Engineering. “But we all know that [taj mahal] has a much richer meaning. You might think of one of the world’s most beautiful monuments, or a Grammy Award-winning musician, or possibly even a casino in Atlantic City, NJ. Or, depending on when you last ate, the nearest Indian restaurant. It’s why we’ve been working on an intelligent model—in geek-speak, a ‘graph’—that understands real-world entities and their relationships to one another: things, not strings.”
“The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query,” he added. “This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.”
Users can now see particular slices of a search and see more results. It can also give more details and reveal unexpected results by showing more connections to the topic you’re searching for.
“We hope this added intelligence will give you a more complete picture of your interest, provide smarter search results, and pique your curiosity on new topics,” wrote Singhal. “We’re proud of our first baby step—the Knowledge Graph—which will enable us to make search more intelligent, moving us closer to the “Star Trek computer” that I’ve always dreamt of building. Enjoy your lifelong journey of discovery, made easier by Google Search, so you can spend less time searching and more time doing what you love.”
Source: googleblog.blogspot.com
