Google’s experiments in Internet advertising are never ending, and newer developments like Sitelinks are used by 200,000 advertisers. The effectiveness of the ads is such that they are 50 percent likely to get clicked on than ads without Sitelinks.
“Monday at Advertising Week in New York City, I’ll be talking about how advertisers have been quick to adopt these new formats since we first began experimenting nearly two years ago,” said Nick Fox, Google Vice President of Product Management. “Businesses from the smallest retailer in Idaho to the largest Fortune 500 company in New York have seen how these innovations in search advertising can help grow successful businesses. In fact, roughly one-third of searches with ads show an enhanced ad format.”
This will include putting video and images directly in the ads, mobile ad formats will attach location and contact info in the ads. Another incorporation is the +1 button to help people better find and recommend businesses with their friends.
“We’re continuing to experiment with search ads to help businesses like CafePress grow by connecting with the right customers. Starting today, you can drop by our site to check out what’s new with search ads and learn about all the improvements we’ve been working on recently,” said Fox. “We’re developing ads that provide richer information to you because we believe that search ads should be both beautiful and informative, and as useful to you as an answer.”
Source: googleblog.com
