Google has famously had difficultly making a dent in the social networking market, but Google executives Bradley Horowitz and Vic Gundotra says that will all change with Google+. Horowitz notes that most social networks tend to lump all users together, meaning users are reluctant to share anything private, whereas Google+ will make the important distinction between friends an acquaintances, allowing you to share items with certain people.
“We’ve built a product that’s good for a shout and good for a whisper,” said Horowitz.
Google+ allows users to easily drag and drop friends into the appropriate circle. Gundotra thinks that users who have Facebook accounts will still end up using Google+ because of its integration into other Google services, adding that field testing it will give them the right feel between sharing and privacy.
“Our mission statement for years has been to organize the world’s information,” said Gundotra. “The Web is about a lot more than information now, a lot more than pages. It’s about people.”
Source: AdWeek
