From Pentagram:
Today, Guitar Hero releases Guitar Hero 5, setting the stage for the next evolution of Activision’s business growth: the introduction later this fall of Band Hero and DJ Hero. This required the company to reexamine its overall brand identity for the first time. Activision enlisted Pentagram to assist in this effort.
The original Guitar Hero logotype expressed the brand’s heavy metal roots. Idiosyncratic with a vengeance, it became more and more complicated with the introduction of successive game versions. The extension of the “Hero” brand to new platforms, including Band Hero (a multiplayer game featuring a broader range of pop music) and DJ Hero (a new turntable-based experience where the player spins and scratches songs in unique mixes), called for a redrawn logotype that could consistently work across the range of product types.
What do you think of the new logotype? You can see a comparison here, and we’d love to read your comment below.
