Microsoft is looking to make Halo:Reach the largest title of the year, spending more on it than they did for Halo 3 in 2007. TV advertisement has started already, and will continue and include radio, print, events, websites and retailers both leading up to and after launch.
Halo: Reach is extremely important for us. Not just from a revenue and business perspective, but Halo is such an iconic franchise, and one that has delivered huge innovation with every release. It’s a game that’s extremely close to our hearts, said Entertainment and devices director Stephen McGill. The marketing campaign for Halo: Reach sees a 60 percent increase over what was spent on Halo 3. But aside from spend, we’ve again seen some really innovative marketing execution around the game.
Retailers are absolutely getting behind this as this year’s biggest release, added McGill. The consensus is this is the biggest and best Halo game ever. We’re really confident it will deliver in terms of quality, and can’t wait to see where the Halo universe goes next.
Source: MCV
