Heavy Rain was more successful than Sony perhaps thought it would be. Epic Games’ Cliff Bleszinski thinks that the game’s success could have been furthered by marketing to women.
“It feels like such a great game for a girl who wouldn’t normally play games,” said Bleszinski in an Irrational Games’ podcast. “You’d see Heavy Rain advertised in PlayStation Magazine and things like that. I’m like, dude, why isn’t this in Entertainment Weekly . . . Why aren’t you marketing this to the right crowd ”
Bleszinski had nothing but praise for the game itself. “I fell in love with it,” he said. “There were scenes were I was almost literally dropping the controller it was paced so well. If you had that and shipped a disc with all those women’s magazines you’d maybe have sold twice as much.”
Source: Kotaku
