Entertainment Weekly

Fake News And Disinformation Are Central To Arcade Fire’s Latest Album Campaign

Arcade Fire has always been a band with a message, from Neon Bible’s commentary on post-9/11 hysteria…

Inside Time Inc.’s Content Strategy For Snapchat Discover

Media partners continue to flock to Snapchat—and Time Inc. sent two of its editorial entities in…

ABC, Entertainment Weekly Look To Tap Into Social TV Trend

The ‘Must List’ app from Entertainment Weekly will feature an ad for ABC’s Once Upon a…

Heavy Rain Should Have Been Advertised To Women, Says Bleszinski

Heavy Rain was more successful than Sony perhaps thought it would be. Epic Games’ Cliff Bleszinski…

iPad App From Entertainment Weekly Lets Users Sample And Buy

iPad has given a boost to digital magazines, but its potential is much more than recreating…

Video Of The Day: Blade Runner Is Here

CBS has teamed up with Entertainment Weekly to bring readers the first ever in-magazine video ad.…