iPad has given a boost to digital magazines, but its potential is much more than recreating print magazines on a tablet computer. To this end, Entertainment Weekly is offering samples of their weekly Must List of movies, music, TV, books and games for users to try.
The options allow users to buy DVDs from Amazon, purchase a soundtrack from iTunes or get a movie ticket from Fandango. This move could certainly be beneficial to game companies to build attention for their games, by letting users watch a trailer, buy it from Amazon, or perhaps open to a webpage giving even more info.
Source: Ad Age {link no longer active}
