Rockstar Games is releasing Beaterator, a new PSP game that allows you to become the DJ with beats and music provided in part by music producer-extraordinaire Timbaland. Cool concept, but we wonder if it translates in their latest trailer, embedded below.
Jason and his friends are on their East Village stoop, PSP in hand and very visibly dancing the the blips and bloops coming out of the system’s tiny speaker. Jason is obviously very enthusiastic about the game, his well-coiffed hair spiking up even further to the sky as if it had come alive thanks to Beaterator, his black-rimmed glasses shining just a bit brighter. And it’s clear now to all watching that, no matter how cool the execution is, Jason is first and foremost an actor. If our marketing is supposed to lean towards the genuine, we’re worried that a trailer like this does more to tag the Beaterator brand as, at best, cheesy and, at worst, fake. What do you think?
