Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
Sony has launched a new campaign for MLB 14: The Show titled “Baseball is Better.” While part of it is taking knocks at other sports (especially soccer) it’s also just a lighthearted way to talk up the great elements of America’s pastime.
The Return Of ROI: Why Brands Should Rethink Earned Media Value
With only a fraction of US digital ad budgets devoted to earned media, the ability to…
NewFronts: Streams Lean In On New Options For Brand Marketers
As leading streamers face revenue challenges, top platforms like Amazon Prime Video and Netflix are leaning…
Podcasts Deliver On ROI And Engagement: Here’s How To Launch Your Strategy
Even in the midst of uncertainty, podcasts are providing brand marketers with new opportunities to drive…