Writing for Adweek, Brian Morrissey looks at how major brands are faring on Facebook for eight product categories. He looks at number of fans on each brand’s Facebook page and what they’re doing to draw and engage them. Morrisey then picks a winning brand and one that’s missing an opportunity for each category in consumer goods, retail, food, tech, apparel, insurance, automotive and airline.
Read more at Adweek {link no longer active}.