Ziff Davis has acquired the IGN network, making the games-media conglomerate part of J2 Global. The IGN brands will be used along with other Ziff Davis properties to target males aged 18-34.
“This is a transformative deal for our digital media business,” said J2 Global CEO Hemi Zucker. “By combining two of the most storied organizations in tech, gaming and entertainment, we have created a very powerful company capable of producing and delivering content in all forms to an audience that marketers highly value.”
Before this deal, Ziff Davis owned PCMag, ExtremeTech, and GearLog. The IGN network currently consists of the main IGN site, GameSpy, AskMen, GameStats, Vault Network and 1UP (which was sold by Ziff Davis to UGO Entertainment in 2009, which itself was subsequently acquired by IGN in 2011).